West Virginia's Only ROUSH Dealer & Year-End F-150 Savings
Generations Ford · Hurricane, WV · I-64 Exit 34
New 2026 F-150s and ROUSH Trucks Between Charleston and Huntington
The only authorized ROUSH dealer in West Virginia, with real inventory numbers and no guesswork before winter.
Quick answer: Generations Ford, 201 Orchard Park Road in Hurricane, WV, is the only authorized ROUSH Performance dealer in West Virginia. As of October 30, 2026 we had 14 new 2026 Ford F-150s starting at $47,145 and 3 ROUSH trucks in stock. Current Ford offers are on our incentives page.
I'm Jim Rider. Every fall, somebody from Charleston or Huntington tells us they didn't know there was a ROUSH dealer in West Virginia. There is exactly one, and it's here on Orchard Park Road, off I-64 at Exit 34 in Hurricane.
This page covers what people ask us about as the year winds down: what's in stock, what a ROUSH truck actually is, and whether now is a good time to buy. The live numbers are always on our new F-150 inventory and ROUSH truck inventory pages.
What's in Stock: New F-150 Snapshot (October 30, 2026)
All 14 new F-150s on our lot were 2026 models. Here is how they broke down by trim:
| Trim | Qty | Price range |
|---|---|---|
| STX | 3 | from $47,145 (one is a PowerBoost hybrid) |
| XL | 1 | $52,598 |
| XLT | 5 | about $58,900–$63,900 |
| LARIAT | 3 | $70,567–$103,020 (incl. ROUSH) |
| Tremor | 2 | $75,455–$79,470 |
Prices as of October 30, 2026, plus tax, title, license, and dealer fees. Inventory changes daily.
What Is a ROUSH Truck, and Why Buy From an Authorized Dealer?
ROUSH Performance takes a new Ford truck and upfits it after it leaves the factory, with performance, suspension, exhaust, and appearance upgrades you can't order from Ford directly. ROUSH is not a Ford factory trim level.
ROUSH parts carry their own 3-year/36,000-mile limited warranty from ROUSH, on top of Ford's factory coverage. That's why it matters where you buy. You can confirm we're authorized on the ROUSH Performance dealer search or on our ROUSH authorization page.
| Ford F-150 | ROUSH F-150 | |
|---|---|---|
| Who builds it | Ford factory | Ford, then upfit by ROUSH |
| Warranty | Ford factory warranty | Ford warranty + ROUSH 3-yr/36K-mile limited warranty on ROUSH parts |
| Where to buy in WV | Any Ford dealer | Authorized ROUSH dealers only (in WV: Generations Ford) |
| In stock (Oct 30) | 14 new 2026 | 1 F-150 + 2 F-250 ROUSH |
Why Year-End Is a Smart Time to Shop a New F-150
- Winter is coming to the hills. A 4x4 F-150 is ready for snow and ice on Putnam and Kanawha county roads before the first storm.
- Ford's year-end offers. Ford has historically run year-end programs. What's live for you right now is on our current Ford incentives page, which updates as Ford releases offers.
- Real 2026 stock to choose from. Fourteen new F-150s from STX to Tremor means you can pick the trim and price, not settle for what's left.
- Hunting and holiday hauling. Trailers, deer season, and a full truck bed for the holidays all ask more of a truck.
The available 3.5L PowerBoost full hybrid V6 makes up to 430 horsepower, and the F-150 tows up to 12,700 lbs. when properly equipped. That's enough for a camper, a work trailer, or a loaded hunting rig.
From Saint Albans to Huntington: Getting to Us
We're at the middle of the I-64 corridor. From Saint Albans, Nitro, or Charleston, head west on I-64 or US-60. From Huntington, Barboursville, Milton, or Ona, head east on I-64. Either way it's Exit 34. Scott Depot and Teays Valley are practically next door, and Winfield is about eight minutes away.
Once you own the truck, you don't have to make the drive for service. Ford Pickup & Delivery picks up your truck at home or work for eligible service and brings it back.
Ready to see one in person?
West Virginia's only authorized ROUSH dealer. Family-owned since 1983. 201 Orchard Park Road, Hurricane · (304) 562-3315
F-150 and ROUSH Questions We Hear Most
Is there a ROUSH dealer near Charleston or Huntington, WV?
Yes. Generations Ford in Hurricane is the only authorized ROUSH Performance dealer in West Virginia, and it sits between the two cities at I-64 Exit 34. From Charleston, Nitro, or Saint Albans, take I-64 west or US-60 west. From Huntington, Barboursville, or Milton, take I-64 east. Most of the valley is within about 25 minutes. You can confirm our authorization on the ROUSH Performance dealer search.
What makes a ROUSH F-150 different from a standard F-150?
A ROUSH F-150 starts as a new Ford F-150 and is then upfitted by ROUSH Performance. ROUSH is not a Ford factory trim. ROUSH parts carry their own 3-year/36,000-mile limited warranty from ROUSH, separate from Ford's factory coverage. Buy from an authorized ROUSH dealer so that coverage is in place.
Is October through December a good time to buy a new F-150?
For a lot of buyers it is. Every new F-150 we have in stock right now is a 2026 model, and Ford has historically run year-end programs as the calendar closes out. What is actually live changes with Ford's releases, so check our current Ford incentives page before you visit. Winter matters too: a 4x4 F-150 bought now is ready for snow and ice on the hills of Putnam and Kanawha counties.
How much does a new 2026 Ford F-150 cost at Generations Ford?
As of October 30, 2026, our 14 new 2026 F-150s ran from $47,145 for an STX to $103,020 for a ROUSH LARIAT. Most XLTs fell between about $59,000 and $64,000. Prices change, so the live F-150 inventory always has today's numbers. Prices exclude tax, title, license, and dealer fees.
Can I trade in my current truck toward an F-150 or ROUSH truck?
Yes. We take trades on any make and model. The Black Book trade value tool gives you an estimate before you come in. Online values are estimates, not guaranteed offers.
Does Generations Ford offer service pickup and delivery near Saint Albans and Winfield?
Yes. Ford Pickup & Delivery is complimentary on eligible service visits for drivable vehicles. We pick up at your home or work in Saint Albans, Winfield, Scott Depot, Teays Valley, Nitro, Milton, Barboursville, and nearby areas, then bring it back. Schedule in the FordPass app or call (304) 562-3315.
People Also Ask
Where is the closest ROUSH dealer to me in West Virginia?
Generations Ford, 201 Orchard Park Road, Hurricane, WV, at I-64 Exit 34. It is the only authorized ROUSH Performance dealer in the state.
Is there a Ford dealer between Huntington and Charleston?
Yes. Generations Ford in Hurricane sits on the I-64 corridor between the two cities and offers new and used Ford sales, service, parts, financing, and ROUSH Performance trucks.
Is there a Ford dealer in Putnam County, WV?
Yes. Generations Ford in Hurricane is Putnam County's franchised Ford dealer and has served the county since 1983.
Does Generations Ford sell ROUSH Super Duty trucks too?
Yes. As of October 30, 2026, the ROUSH inventory included two 2026 F-250 LARIAT ROUSH trucks alongside a ROUSH F-150 LARIAT.
More From Generations Ford
- New Ford F-150s for sale in Hurricane, WV
- ROUSH Performance trucks in stock
- Our ROUSH authorization: West Virginia's only dealer
- Current Ford incentives and year-end offers
- Ford Pickup & Delivery service
- Finance your F-150
Prices as of October 30, 2026 and exclude tax, title, license, and dealer fees. Not all buyers qualify for all rebates or incentives; see dealer for complete details. Towing and horsepower figures are maximums when properly equipped; actual capacity varies by configuration. ROUSH Performance is an aftermarket upfit by Roush Enterprises, Inc. and is not a Ford factory trim level. ROUSH components carry a separate 3-year/36,000-mile limited warranty from ROUSH. All vehicles subject to prior sale.