Roush Trucks for Hurricane, Charleston & Huntington
Written by
Jim Rider
Dealer Principal · Generations Ford · Hurricane, WV
LinkedIn · Updated September 14, 2026 · I-64 Exit 34 · Family Ford store since 1983
West Virginia’s only authorized ROUSH Performance dealer
Not just any Ford performance. This is next level.
I’m Jim Rider. If you want a 2026 Roush F-150 or 2026 Roush Super Duty in this state, you come off I-64 at Exit 34 in Hurricane. That is the authorized desk. Confirm it yourself at the ROUSH dealer locator or call (877) 403-3432.
Official Generations Ford authorized-dealer image. Confirm color and equipment on the truck in front of you.
Who this truck is for
One truck. Three kinds of owners. Same authorized desk.
Single owner The daily that still shows up Saturday night Why it fits: serialized dash badge, one garage stall, Cops N Rodders without a second toy. | Married couple Week truck. Date-night truck. Why it fits: riverwalk, Ribfest, The Joan — without borrowing a second vehicle. | Family Crew cab. Fair-week cargo. I-64 groceries. Why it fits: Putnam County Fair parking field Monday, school run Tuesday. |
What ROUSH actually is
Jack Roush founded Roush Performance in 1995 in Livonia, Michigan. The brand book names four pillars: power, handling, styling, and user interface. Every completed build ships with a serialized badge and a Certificate of Authenticity.
| Fact | What that means on this lot |
|---|---|
| Authorized dealer lockup | Brand Book rule: only contracted dealers use it. Generations Ford is the West Virginia desk. Locator or (877) 403-3432. |
| Aftermarket upfit | Engineered onto a Ford F-150 XLT or Lariat, or an F-250 / F-350 Lariat, after Ford builds the donor. Roush components carry a 3-year/36,000-mile limited warranty alongside Ford factory coverage. |
| Naming | Year + Roush + Ford model. On this page that is 2026 Roush F-150 and 2026 Roush Super Duty. |
“A curious mind never rests.” — Jack Roush
2026 ROUSH packages
These dollars are package adders above the donor Ford — not a complete truck price. Source: Roush Performance 2026 F-150 and Super Duty pages.
| Package | Adder | Built on | What you feel |
|---|---|---|---|
| 2026 Roush F-150 Base | $18,995 | F-150 XLT or Lariat | 2-inch coil-over, 20-inch satin black wheels, 33-inch Grabber A/TX, high-flow lighted grille, cat-back exhaust, hood heat extractors, flares with accent lights, serialized dash badge, Certificate of Authenticity, signature graphics. |
| 2026 Roush F-150 Premium | $24,995 | F-150 XLT or Lariat | Base content plus auxiliary lighting, active exhaust, overhead switch panel, carbon interior trim, Roush leather in Coffee Brown & Black or Raven Black. |
| 2026 Roush Super Duty | $20,999 | F-250 or F-350 Lariat | 20-inch wheels, 35-inch Grabber A/TX, diesel exhaust on 6.7L Power Stroke, slotted rotors, lighted grille, serialized console badge. Tow and payload stay on the window sticker when properly equipped. |
705 horsepower is an optional Roush supercharger kit — not the Base or Premium street package. Ask which parts are on the VIN you are standing next to.
Not a Charleston store? Why Hurricane still wins
The value is the ramp, not a second store in the capital. Charleston and Huntington already sit on I-64. So do we. You leave the interstate at Exit 34, park at 201 Orchard Park Road, and deal with the only authorized ROUSH desk in West Virginia.
| You start in | Drive | How that adds value |
|---|---|---|
| Hurricane / Teays Valley | 0–10 min | I-64 Exit 34. You are already home. No capital-city errand. |
| St. Albans | 12 miles / 20 min | I-64 west to Exit 34, or US-60 through Nitro. Same corridor you already drive. |
| Huntington | 22 miles / 25 min | I-64 east to Exit 34. Skip Hal Greer game-day traffic. Authorized desk without a second trip. |
| Charleston | 32 miles / 35 min | I-64 west to Exit 34. Off the ramp, onto the lot. You do not need a Charleston store to buy the only authorized build in the state. |
Ford Pickup & Delivery is offered by participating dealers and may be limited by availability and distance. Non-operational vehicles are not eligible. See Pickup & Delivery.
The cruise-in, the fair, the river, The Joan
Four places a Kanawha Valley truck actually gets seen. We do not host them. You drive the truck there.
The cruise-in Cops N Rodders What it is Saturday nights, 5:00–8:30 p.m., spring through fall. Putnam County Bank lot, 300 Hurricane Creek Road. Confirmed 2026 dates include September 19 and October 17. Awards include Best Ford and Best Truck. Why a ROUSH shows up This is where Putnam County looks at trucks. Not a ticketed show. Hoods up. The serialized badge is the point. Who: single owners. Couples making a cheap date night out of it. | The fair Putnam County Fair What it is Eleanor, July 10–18, 2026. Livestock, midway, concerts, monster trucks. Nine days. The county’s biggest week. Why a ROUSH shows up Families live in that parking field. Coolers, kids, late fireworks. A Super Duty that still has to get everyone home. Who: families. Fair-week work trucks. |
The river Sternwheel, Ribfest, the levee What it is Kanawha River corridor. Sternwheel Regatta in Charleston, July 2–5, 2026, Haddad Riverfront / Kanawha Boulevard. Huntington Ribfest, September 17–20, Harris Riverfront. St. Albans Roadside Park on the Coal River. Why a ROUSH shows up Festival parking, heat, crowds, a walk to the levee. The truck has to hold its own next to sternwheelers and concert traffic. Who: couples. Families packing chairs. | The Joan Joan C. Edwards Stadium What it is Marshall football in Huntington. Locals call it The Joan. 2026 Homecoming vs. Gardner-Webb is September 26. Also Coastal October 10, South Alabama October 20, App State November 14, Georgia State November 21. Same Saturday as Hurricane Harvest Festival (City Park, 1–6 p.m.) — Putnam stays home, Cabell fills The Joan. Why a ROUSH shows up Tailgate lot, not the $20 garage. The truck that gets walked around before kickoff. Who: Herd couples. One-truck owners who still tailgate. |
Confirm every date with the organizer before you trailer anything. Boulevard Rod Run in Charleston typically lands in early October — we are not locking a midweek that aggregators still disagree on. DATA GAP: exact 2026 start date.
ROUSH gallery
These are the dealer CDN shots already on the authorized ROUSH page. Representative of the program. Confirm the badge on the truck you buy.
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Same store. Shelby on the car side.
If the truck is a ROUSH, the coupe conversation at this store is Shelby. Same lot. Same I-64 Exit 34. Same team.
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Open the Shelby page · CMS twin · Parent ROUSH page
Shop or order from this lot
Dealer.com can park new trucks on the ROUSH inventory path that are not finished Roush builds. Buy the serialized badge and the Certificate of Authenticity — not the URL.
Stock T26105, a 2026 F-150 Lariat in Oxford White, VIN 1FTFW5L5XTFA01574, is on the authorized lot. Confirm ROUSH equipment on that VIN before anyone calls it a completed build.
ROUSH inventory · Authorized ROUSH dealer page · New F-150 · New F-250 Super Duty
Ford financing · Credit application · Contact · Directions — I-64 Exit 34
Sales (304) 562-3315 · ROUSH verify (877) 403-3432 · ROUSH corporate (800) 59-ROUSH
Questions people actually ask
Is Generations Ford the only authorized ROUSH dealer in West Virginia?
Yes. Confirm it on the official locator or call (877) 403-3432. Jim Rider runs the store at 201 Orchard Park Road, Hurricane.
What does “next level” mean on a Ford truck?
Not just any Ford performance. A ROUSH package is engineered in Livonia, serialized, and sold through authorized dealers. You get the badge, the Certificate of Authenticity, and a 3-year/36,000-mile limited warranty on Roush components that runs alongside Ford factory coverage.
Does every ROUSH F-150 make 705 horsepower?
No. That figure is an optional supercharger kit. The 2026 Base and Premium street packages do not include it.
Why drive to Hurricane instead of shopping Charleston?
Because the authorized desk is already on I-64. Charleston is 35 minutes westbound to Exit 34. Huntington is 25 minutes eastbound. You are not adding a capital-city errand. You are using the interstate you already drive.
Can we finance it?
Yes, through Ford Motor Credit and participating lenders. Subject to credit approval. Not all buyers qualify.
Can we order if the color is not on the lot?
Yes. Lead time varies by donor truck, color, and Base vs Premium vs Super Duty. Call (304) 562-3315.
Warranty and authenticity. ROUSH components carry a 3-year/36,000-mile limited warranty that runs alongside Ford factory coverage. Completed builds include a Certificate of Authenticity and a serialized Roush badge. ROUSH is a registered trademark of Roush Enterprises, Inc. ROUSH Performance is an aftermarket upfit by Roush Performance Products, Inc. installed on Ford F-150 and Super Duty platforms after Ford factory production.
Price excludes tax, title, license, and dealer fees. Vehicles subject to prior sale. Package prices published by Roush are adders above the donor vehicle, not a complete selling price. Event dates belong to the organizer. Ford Pickup & Delivery may be limited by availability and distance. Financing subject to credit approval.
Generations Ford · 201 Orchard Park Road, Hurricane, WV 25526-1259 · (304) 562-3315 · Family Ford store since 1983 · Written by Jim Rider, Dealer Principal.