Authorized Roush Performance Dealer in West Virginia

Generations Ford is the Only Authorized Roush Performance Dealer in the State of West Virginia

Here at Generations Ford, we're proud to be recognized as the only authorized Roush Performance dealership in West Virginia. That is no small claim. At Generations Ford we are the region's only trusted destination to buy or order Roush Performance Trucks, including the Roush F-150 and Roush Super Duty each crafted to deliver commanding power, unmistakable presence, and precision performance. 

Designed for drivers who expect more, every Roush model showcases the perfect balance of strength, style, and authentic American craftsmanship. With a Ford Roush Performance truck you can expect the ultimate combination of rugged off-road capability, aggressive styling, and premium performance.  

The Generations Ford Sales and Service Team is dedicated to providing expert Roush product knowledge, personalized guidance, and a seamless buying experience-ensuring every customer drives home happy in a vehicle that stands above the rest. To learn more about our Roush Performance inventory in stock, please get in touch with our team at Generations Ford in Hurricane, WV.

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What is Roush Performance Known For?

Roush Performance is synonymous with American engineering, excellence-born, from the passion and innovation of racing legend Jack Roush. For nearly three decades, Roush has transformed Ford F-150 trucks and vehicles like the Ford Mustang into high-performance machines that set new standards for power, precision, and craftsmanship. Every Roush model blends race-proven technology with real-world drivability for those who demand more from their machines.

As an Authorized Roush Dealer, Generations Ford in Hurricane, WV proudly carries this legacy forward-offering a full lineup of Roush Performance Trucks and Vehicles for sale backed by expert knowledge, precision engineering, and an unwavering commitment to American performance.

Roush Performance Trucks are Built For Those Who Expect More

A Roush Performance Truck begins with a solid Ford foundation with models like the F-150 and Super Duty, and transforms them into premium performance machines. Each Roush build combines advanced suspension upgrades, precision tuning, and distinctive styling to deliver an unmistakable presence both on and off the road. Each Roush package is anchored by the following fundamental pillars: 

  • Roush Performance Suspension: Custom-tuned suspension components provide superior ground clearance, control, and ride comfort 
  • Signature Roush Styling: Features a bold Roush grille, color-matched fender flares, exclusive badging, and serialized interior plaques
  • Premium Interior Design: Appointed with custom Roush leather seating, unique stitching accents, and embossed Roush logos for a refined cabin experience
  • Performance Exhaust System: Calibrated for an aggressive yet refined exhaust note
  • Upgraded Wheels and Tires: 20-inch Roush wheels wrapped in all-terrain tires for enhanced stability and traction

What Does Roush Mean?

If you see a Ford vehicle with the Roush tag, you are not just getting any old Ford, you are purchasing a Ford vehicle with the high-performance chops to take on any racing competition around the nation. You do not need to be a racer to own one of these vehicles and appreciate what each model can do.

What Does the Roush Package Include?

A typical Roush package on a Ford F-150 or Ford Super Duty will include several enhancements. These include, but are not strictly limited to: 

  • Performance exhaust system
  • Upgraded Roush grille with accent lighting
  • Custom front bumper
  • Roush 2.0 suspension system with specialized components for high-performance driving

Contact Our Authorized Roush Performance Dealership in Hurricane, West Virginia 

Does a new Roush Performance Ford truck speak to you? If so, please visit our dealership to browse our available Roush models. We love nothing more than helping our customers with anything they need. We are the one destination for every generation. Contact our team today.

Frequently Asked Questions

Yes. Roush offers a full lineup of truck builds, including the F-150 and the Roush Super Duty. Each truck is available in a range of factory color options. Roush also offers package upgrades and add-ons, allowing you to tailor the look, stance, and features to your liking.
You can explore and test drive Roush Performance Trucks right here at Generations Ford in Hurricane, WV. Our performance specialists will walk you through available models, review features, and help you find or order the Roush truck that best fits your needs.
Build and delivery timelines vary based on the model, package, and color you choose. Our team can provide accurate lead times and guide you through the ordering process from start to finish.
Yes. All Roush components include a 3-year/36,000-mile limited warranty, which integrates seamlessly with Ford’s factory coverage for added peace of mind.
Yes. You can finance your Roush truck through standard Ford Motor Credit options. Our finance team can help you explore competitive rates and terms.
Our team at Generations Ford is here to help with anything you need—whether you have questions about features, ordering, packages, availability, service, or financing. You can reach our Roush Performance specialists directly at (877) 403-3432, visit us in person, or submit a form through our website. For additional details on the Roush brand, model specifications, and product information, you can also visit RoushPerformance.com.

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  1. Generations Ford

    201 Orchard Park Road
    Hurricane, WV 25526-1259

    • Sales: (304) 562-3315
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Get in Touch

  • Contact our Sales Department at: (304) 562-3315
  • Monday9:00AM - 7:00PM
  • Tuesday9:00AM - 7:00PM
  • Wednesday9:00AM - 7:00PM
  • Thursday9:00AM - 7:00PM
  • Friday9:00AM - 7:00PM
  • Saturday9:00AM - 6:00PM
  • SundayClosed