Generations Ford · Hurricane, WV · Labor Day Monday, September 7, 2026
$1,000 Below Invoice. X-Plan for Everyone.
Two Labor Day policies on eligible new Ford vehicles, plus the factory programs you qualify for. Invoice is not dealer cost. Ask to see the invoice on the vehicle you want.
About This Page
Jim Rider — Dealer Principal, Generations Ford
Hurricane, WV · LinkedIn · Updated August 2026
I’m Jim Rider. Through Labor Day Monday, September 7, we are pricing eligible new Fords at $1,000 below invoice, plus X-Plan for everyone, plus the factory programs you qualify for.
I have been selling cars in this part of West Virginia a long time. If you are coming in from Saint Albans, Milton, Winfield, or Huntington and you just want a straight number, that is the number. Ford still decides which factory programs fit your vehicle and your credit. We will walk that on the invoice for the truck in front of you. Ford’s summer box mostly dies August 31. This is what we are doing after that, through the holiday.
|
Below Invoice
$1,000 below invoice On eligible new Ford vehicles, plus the factory programs you qualify for. Through Labor Day, Monday, September 7, 2026, while they last. Invoice is the factory invoice. It is not dealer cost. Shop New InventoryFinancing subject to credit approval. Tax, title, license, and dealer fees extra. Subject to prior sale. |
X-Plan for Everyone
X-Plan for everyone How we are pricing eligible new Fords for Labor Day, plus the factory programs you qualify for. Bring your license. You do not need a partner PIN for this. Ford Employee Pricing for Everyone ended July 6, 2026. That is not this offer. If you already have a real X-Plan PIN, bring it. We will honor it. Shop New InventoryFinancing subject to credit approval. Tax, title, license, and dealer fees extra. Subject to prior sale. |
“$1,000 below invoice on eligible new Ford, plus the factory programs you qualify for. X-Plan for everyone. That is how I am pricing this lot through Labor Day. Ask to see the invoice.”
Jim Rider, Dealer Principal
New Ford vehicles on the lot
These counts came off our August 26 file. Trucks sell. Check the new inventory page before you drive over.
| Model | Aug 26 file | Shop this line |
|---|---|---|
| Super Duty (F-250 / F-350) | 13 (subject to change) | New F-250 · New F-350 |
| Bronco | 11 (subject to change) | New Bronco → |
| F-150 | 8 (subject to change) | New F-150 → |
| Expedition | 7 (subject to change) | New inventory → |
| Bronco Sport | 4 (subject to change) | New Bronco Sport → |
| Explorer | 3 (subject to change) | New Explorer → |
| Maverick | 3 (subject to change) | New Maverick → |
| Mustang | 3 (subject to change) | New inventory → |
| Escape | 1 (subject to change) | New Escape → |
That file had 53 new Fords on it. Today’s lot is on the new inventory page.
What $1,000 below invoice means
Invoice is the factory invoice printed for that vehicle. It is not what the store nets after holdback. We take $1,000 off that printed number on eligible new Fords.
Then we add the factory programs you actually qualify for. Military, college, and conquest cash stay on their own line. Trade stays in the deal, not in the headline.
Pick one on the new inventory page. If you want the number before you leave Teays Valley or Saint Albans, call (304) 562-3315 and we will pull the sheet.
What does “below invoice” change for you?
You start from the factory invoice, not the window sticker. Then we apply what Ford will pay on that unit. Ask to see the invoice. We will sit down and go through it.
X-Plan for everyone
For Labor Day I am extending X-Plan pricing to retail buyers on eligible new Fords on this lot, plus the factory programs you qualify for. You do not need a partner-company PIN for this weekend.
That is my policy. It is not Ford’s old Employee Pricing for Everyone event. That ended July 6, 2026. If you already have a valid X-Plan PIN from work, bring it. We will still run that deal the way Ford wrote it.
Want a payment worked before you come down I-64? Start the financing application. We finish it on the vehicle you pick.
Do I need extra paperwork for X-Plan this weekend?
Bring your driver’s license. We will handle the rest at the desk. A partner PIN is only required if you are using official Ford X-Plan.
Eligible factory programs
Ford changes the stack by vehicle and by buyer. 0% and customer cash do not always ride together. I am not going to guess that on a blog page, and I am not going to leave August program numbers sitting here after August 31.
National Ford offers live on our incentives page. Then we confirm the unit on our lot.
| What you get | How it works |
|---|---|
| $1,000 below invoice | Our policy on eligible new Fords through Labor Day |
| X-Plan for everyone | Our policy on eligible new Fords through Labor Day |
| Factory programs | Whatever you qualify for on that vehicle |
| Special APR and cash together | Not always. We will show you the path that fits |
| Employee Pricing for Everyone | Ended July 6, 2026. That is not this event |
Can I take 0% APR and customer cash together?
Not on every vehicle. Some Ford financing offers will not stack with cash. Tell us how you want to buy. We will show you the path that works on that unit.
Labor Day weekend around here
Labor Day is Monday, September 7. Putnam County kids went back August 24, so this is the first long weekend after school started. Hurricane does not have a city Labor Day festival on the calendar. The next city date is the Harvest Festival on September 26.
If you are already out this weekend:
| When | What | From Exit 34 |
|---|---|---|
| Sat, Sept 5 | Charleston Distance Run | About 35 minutes east on I-64 |
| Mon, Sept 7 | Jewel City Labor Day 5K | Huntington — about 25 minutes west |
| Labor Day weekend | Marmet Labor Day parade | Kanawha County, Charleston side |
| Sat, Sept 26 | Hurricane Harvest Festival | In town — after Labor Day |
Sales hours are Monday through Friday 9 to 7, Saturday 9 to 6, Sunday closed. Call (304) 562-3315 before you roll on Monday and we will tell you if we are open.
Some nearby Ford specials pages were still dated through September 2–3. Compare on the invoice. If you want a truck pulled before you leave Milton or Barboursville, use the contact page or call.
How long does this run?
Through Labor Day, Monday, September 7, 2026, while eligible vehicles last. If that one sells, we move to the next eligible new Ford on the lot.
What to bring
| Bring this | We will use it to |
|---|---|
| Driver’s license | Write the deal |
| Insurance card | Cover you if you drive it home |
| Trade title, if you have one | Appraise the trade. That stays out of the headline |
| The vehicle you want from the live lot | Pull the factory invoice and the programs that apply |
Call (304) 562-3315 if you want us to hold one or walk a number first. Better than a wasted trip from Scott Depot or Charleston.
What if that vehicle sells?
We find the next eligible new Ford on the lot. Check the new inventory page, or call and we will tell you what is here today.
Next step
Pick a new Ford. We will show you the invoice on that vehicle.
Generations Ford
201 Orchard Park Road, Hurricane, WV 25526-1259
I-64 Exit 34 · Milton, Huntington, Saint Albans, Winfield, Ona, Teays Valley, Scott Depot, Putnam and Kanawha
Prices exclude tax, title, license, and dealer fees. Ask us for the out-the-door number. Financing is subject to credit approval through Ford Credit or participating lenders. Not all buyers will qualify. All vehicles subject to prior sale. Factory invoice is not dealer net cost. Factory programs are subject to Ford eligibility, residency, and stacking rules. Limited rebates such as military, college, and conquest cash are not in the headline price. Model counts above are from our August 26, 2026 inventory file and can change. Live inventory is at generationsford.com/new-inventory. Employee Pricing for Everyone ended July 6, 2026 and is not this event. Official Ford Partner Recognition X-Plan remains a separate PIN program. Published August 29, 2026. Generations Ford, 201 Orchard Park Road, Hurricane, WV 25526, (304) 562-3315. Jim Rider, Dealer Principal.